GET QUALIFIED FRANCHISE LEADS
FROM AMERICA'S BEST FRANCHISESWe would like to introduce you to the Franchise Navigator. Developed by Franchise Architects, the Franchise Navigator is the only franchise-specific predictive model for the acquisition and selection of qualified franchisee candidates. The Franchise Navigator is not an employer/employee personality profiling tool. Franchisees are owners of their own business and are certainly not employees. Our research and experience proved that the behavior and motivation of a franchisee is very different than that of an employee. And as franchise professionals we needed a more exact science that is relevant to the franchising environment.
We started researching this fundamental aspect of franchising resulting in the launch of the Franchise Navigator in 1998. Since then we have worked with and helped to grow many franchise organizations. The process is affordable and easy to implement.
We begin by surveying your existing franchisees. The Franchise Navigator will identify why someone is or is not a top performing franchisee for your specific system. Then, and this is the best part, we will show you how to attract more people who closely resemble your top performers. All inbound franchise candidates are measured against the results from your existing franchisees.
Further, because we understand your top performing franchisee profile, we will create effective marketing, sales and training tools that communicate directly with this specific franchisee profile. The end result is you will spend your time and money more productively by focusing only on the right candidates.
The insight you gain is invaluable for the future growth of your franchise system. As an added benefit, our clients also develop a better understanding of what it will take to turn mid-performing franchisees into top performers.
Using the Franchise Navigator is simple. In fact, there are 3 Steps before you can start receiving qualified leads from America's Best Franchises.
STEP ONE: Survey Existing Franchisees
The Franchise Architects will survey your existing franchisees using the Franchise Navigator. Preferably, all of your franchisees will participate. In fact, we have had over an 85% participation rate in 90% of our projects. Along with you, we will create a Top
Performer description and match this to the survey results. From this information, we will identify for you who your Top Performers are and why.
STEP TWO: Ensure "Attraction Strategy" Is CorrectWe will carefully review your existing franchisee "attraction stragtegy" to ensure you are using the correct tools and messaging to recruit more of your Top Performing franchisees.Your current existing franchise sales strategy, sales materials, including brochures, videotapes and other related presentations,will be reviewed.
STEP THREE: Create New, Dynamic Sales MaterialsIf there is a disconnect between your Top Performer profile and your current marketing material, we will submit a separate proposal to create top-notch franchise sales presentations. This includes eBrochures, Print, Direct Mail, Video and other tools your
profile will be receptive to. After 15 years, we are able to determine which words, Icolors and tonality work best for each of the various behavior profiles which make up the Franchise Navigator.
STEP FOUR: Get Qualified Leads from America's Best FranchisesCHECK OUT SOME OF OUR TESTIMONIALS. Click Here
"We developed the Franchise Navigator" because we came to the realization that we could either create or be exposed to a wonderful business model but if we did not have the right type of personas either the owner or manager, the business would never reach its fullest potential.
After searching and evaluating all of the "personality profiles" in the marketplace we concluded they were created with an employer/employee relationship in mind and were irrelevant to franchising.
We invested considerable time, money and effort to develop Franchise Navigator through a collaborate effort of Industrial, Clinical, Organization, and Behavioral Psychologists as well as fundamental and practical experience through over 30 years of working with franchise companies, franchise executives and existing and potential franchise owners.
We applaud the many franchise organizations and their executives who have enlisted the Franchise Navigator as an integral solution to their growth plans and to the many people who have utilized this wonderful tool to find the right franchise for them."
Invest a couple of minutes to learn how the Franchise Navigator works and how it can work for you.
All of these testimonials are great but yours will be the best one!
Craig Slavin
Founder and President
Franchise Architects
Franchise Navigator |
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